Given that NY Tech Summit is a technology-based trade show and conference, we like to keep up on other industry trade shows – what are the big topics? Popular locations? Best keynotes? Our next few posts will cover the best of 2010 and 2011 tech trades shows: Data Center World, Interop New York, National Guard Bureau Joint Information Technology Conference (NGBJITC), HIMSS11, and more.
A lot goes into deciding whether to exhibit at a trade show. The costs of exhibiting – including travel, shipping, accommodations, food, time away from the office and the exhibitor fees – need to be justified to the c-suite. Exhibitors want to reach key customers – top IT professionals and decision makers. Quantity of leads matters to a point, but so does quality. Exhibitors also want attendees engaged and on the floor, so it’s helpful when trade shows provide incentives (prizes, food, cocktail hours) to keep attendees networking and exploring booths.
Attendees, likewise, also have to justify cost. Highly regarded keynote speakers, educational seminars, equipment demonstrations, and the ability to meet face to face with a large variety of vendors make attending trade shows worth the investment.
Given these factors, we found a number of 2010 and 2011 trade shows worth a look – and, of course, we invite you to attend, exhibit or speak at 2011 NY Tech Summit, June 9-10 at Turning Stone Resort & Casino.