I've struggled in the trenches of IT and I've sat in the C-suite, but as a 30-year veteran IT professional have I ever truly worked anywhere but a cost center? Modern-day organizations realize that technology is a vital part of their enterprise, but how many recognize it as the priority it needs to be? Decision-makers know "security" is important, but they still can't seem to grasp the changes needed in their approach to information technology and the role it plays in their success. We must educate businesses to recognize that the growing number of cyber threats is no longer just an IT issue, but a business continuity issue that affects the whole organization. Information technology is no longer the "necessary evil" at which you must throw cash, but a strategic investment center that can bring measurable benefits and results. It is an investment that will ultimately protect its reputation long after the check has been cut. So how do can we effectively change decades of thinking that IT is just another layer of overhead and convince the rest of the C-suite that it is a vital cog in the wheel? When smartly deployed, an efficient IT team can bolster efficiencies across departments and generate value-added revenue and even bolster the bottom line.